MLSLIST di Marco Merlo
Creating value from lists of addressesBio
- From 1990 Owner in MLS, italian leader List Broker. Mail order and E-Commerce activity too.
Started a similar agency in Spain.
- From 1982 to 1990 - List Manager at leading mail order houses and direct marketing agencies
such as : cde mondadori - touring club italiano - pozzoni dm.
- 1982 University degree in Statistic in Milan.
Photo Gallery
Logo from 1990 . MLS started as Italian List Broker.
Marco Merlo is a charter member of Lists4Europe.
Direct Marketing : dozens of lists b2c and b2b ready for direct marketing campaigns.
Data Validation: italian street file, geocodes, files to validate.
New Markets : locals list brokers supporting business expansion abroad.
Results
Italian List Catalogue
Selection and management, as list broker, of around 100 data sources for direct marketing purposes. Both B2B and B2C data. Datacard for each list according to European list catalogue standards.
European List Plans
Co-Founder of Lists4Europe, a network of international list brokers, to manage international direct marketing campaigns. Some examples : tripadvisor, national pen, time magazine, regus, google.
Mail order house
In 2000 launched a mail order catalogue with editorial products. Pioneer of e-commerce in Italy.
Bus Catalogue
In 1998 launched a bus catalogue inserted in mail order parcels.
Education
University
Statistics in Milan.
Idioms
Spanish, French, English and Italian
Online University
Neuromarketing, Ecommerce , Consumer Behaviour.
Skills
- Experience in Direct Marketing area.
- Propensity to analyze the results.
- Trade and customer relations.
- Proactive attitude.
- Good reputation.
Contacts
MLSLIST di Marco Merlo
via brusa 17
22035 canzo co Italy
partita iva / vat code : IT 04105770137
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